Gundi Studios is a celebration of women who play by their own rules. Named after the colloquial word gundi—meaning "misfit" or a little girl who refuses to behave—the brand embraces defiance, curiosity, and independence as a creative philosophy. Founded in New York City in 2019 by Creative Director Natasha Sumant, a Parsons School of Design graduate whose career has spanned Vogue, W Magazine, and MAC Cosmetics, Gundi Studios began as an underground art project before evolving into a fashion label that presents collections in New York, Paris, and Mumbai. Inspired by Sumant's heritage and multidisciplinary background, the brand creates an ongoing conversation between ancient craft and modern silhouettes, recontextualizing traditional textile-making, embroidery, and couture techniques for the non-traditional woman. Gundi celebrates making clothes alongside artisans and communities who have practiced these crafts long before the concept of industry, working with more than 120 female artisans to create considered pieces that honor inherited knowledge while looking toward the future.